Crofarm - Manager - Content Marketing

Job title: Crofarm - Manager - Content Marketing
Company: Crofarm
Job description: Content Marketing Manager

Job Description:
- Oversee all content marketing initiatives, both online and offline, across multiple platforms and formats to drive traffic, engagement, and growth goals.

- Ensuring all content is on-brand, consistent in terms of style, quality, and tone of voice, and optimized for search and user experience for all channels of content including online, social media, email, point of purchase, mobile, video, print and in-person.

- Mapping out a content strategy that supports and extends marketing initiatives, both short- and long-term, determining which methods work for the brand and why.

- Create the functional content calendar throughout the enterprise verticals and defining the owners in each vertical to persona groups.

- Developing standards, systems, and best practices (both human and technological) for budget anatomy, production, distribution, maintenance, content retrieval and repurposing, including the real time implementation of content strategies & mapping the KPIs of growth & brand marketing.

Desired Skillset:

- Proven editorial skills and outstanding command of the English.

- Skill at both long-form content creation and real-time content creation and distribution strategies and tactics.

- The ability to think like an educator, intuitively understanding what the audience needs to know and how they want to consume it.

- A passion for new technology tools and usage of those tools within your own blogs and social media outreach. Social DNA a plus.

- Clear articulation of the business goal behind the creation of a piece (or series) of content.

- Leadership skills required to define and manage a set of goals involving diverse contributors and content types.

- Incredible people skills and a willingness to embrace change and to adapt strategies on the fly.

- Great powers of persuasion and presentation.

Must-Haves:

- Prior experience in building content marketing strategies for FMCG brands in omnichannel model.

- A must-have background of ecommerce in consumer goods.

- A strong command on reading as well as analysing data for designing strategies.
Expected salary:
Location: Gurgaon, Haryana
Job date: Thu, 30 Nov 2023 08:58:24 GMT
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