Chief Marketing Officer - Leading Beverages Company

Job title: Chief Marketing Officer - Leading Beverages Company
Company: Michael Page
Job description: Hold a key leadership position for a leading company with iconic brands The company has multiple millionaire brands Job Description Develop comprehensive marketing plans aligned with the company's overall goals and objectives Utilize market research, consumer behavior analysis, and data-driven insights to understand target audiences and adapt marketing strategies accordingly. Stay updated with industry trends and consumer preferences Define Brand Positioning & build a system to monitor brand performance Provide adequate visibility for the company's existing brands in the marketplace and increase brand penetration Lead product development initiatives by conducting market research, identifying new opportunities, and launching in-house beverage products. Work closely with marketing team of distribution brands Create and execute integrated marketing campaigns across various channels (digital, traditional, social media, etc.) to drive consumer engagement, sales, and brand loyalty. Monitor campaign performance and optimize strategies based on data analytics Partner in the launch of a new business vertical that the organization is planning to go in and simultaneously handling the marketing piece for the existing verticals Identify and foster strategic partnerships to expand brand reach and create mutually beneficial opportunities. Build and lead a high-performing marketing team, providing guidance, mentorship, and direction Foster a collaborative and innovative work culture that encourages creativity and excellence Develop and manage the marketing budget, allocating resources effectively to maximize ROI Conduct regular performance analysis and track key metrics to measure the success of marketing initiatives Stay informed about beverage industry regulations & compliance requirements. Ensure all marketing activities adhere to legal and industry standards The Successful Applicant Strategic thinker with excellent analytical abilities and the ability to interpret data to drive decision making Entrepreneurial thinking Strong work ethics Ability to meet deadlines and handle stressful situations. Problem-solving and analytical skills Excellent Communication Skills Excellent time management and presentation / visualization skills Proven experience of minimum 12-15 years of experience in Marketing with at least 3 years in senior position Marketing roles with P&L responsibility, within the beverage industry or related consumer goods sector Experience in a Start Up organization would be an added advantage Master's degree in Marketing, Business Administration, or a related field What's on Offer NA
Expected salary:
Location: Mumbai, Maharashtra
Job date: Thu, 30 Nov 2023 23:40:57 GMT
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