Associate Vice President - Marketing, V18 Studios

Job title: Associate Vice President - Marketing, V18 Studios
Company: Viacom18 Media Private Limited
Job description: Viacom18 Studios is India's finest fully integrated motion picture studio that has emerged as a force to reckon with by delivering a stream of critically and commercially successful films. Offering differentiated and meaningful cinema, some of its iconic releases have been in the recent years have been Drishyam 2(2022), Laal Singh Chadha (2022), Shabaash Mithu (2022), Andhadhun (2018), Padmaavat (2018), Toilet - Ek Prem Katha (2017), Drishyam (2015, Mary Kom (2014), Queen (2014), Bhaag Milkha Bhaag (2013), Special 26 (2013) and Kahaani (2012) to name a few. Also the strategic alliance with Paramount Pictures to market and distribute Paramount Pictures line-up in the Indian sub-continent has seen blockbusters like The Mission Impossible Franchise, Top Gun Maverick, Transformers Franchise to name a few. What will you do Marketing Strategy: Define the modes of marketing to ensure a comprehensive and effective approach. Plan and finalize the marketing plan as per the slate of projects, aligning strategies with overall business goals Budget Management: Optimize marketing budgets through innovative tie-ups, negotiation with vendors, and cost-sharing models 360-Degree Marketing: Ideate and pitch solutions across various platforms (television, radio, OOH, digital, print, merchandise, trade branding) to increase brand reach. Create sponsorship clientele for in-movie integrations. Conceptualize and drive on-ground brand activations (e.g., mall activations, on-ground events) to ensure maximum connect with potential viewers. Drive social media coverage and impact through relevant posts, content, and trailers Media Alliances & Partnerships: Strategically identify and utilize media alliances across platforms (TV, radio, print, digital, on-ground integrations) to create an effective marketing mix, thereby increasing the overall impact and penetration of film campaigns. Find new avenues and tie-ups (barters & sponsorships) to increase the reach of the marketing campaign Team Management: Work with the HR partner to create an engaged team within V18 Studios. Review team performance regularly and provide constructive feedback. Ensure optimum levels of engagement through appropriate recognition channels. Provide inputs to the HR Partner to create a workforce plan in alignment with the overall business plan for V18 Studios, highlighting future staffing and skill requirements Who should apply for this role Candidate with management post-graduate degree, preferably with a specialization in marketing with 15 years of experience Prior experience in brand marketing in a fast-paced and dynamic industry Proficient in negotiating and persuading stakeholders to achieve mutually beneficial outcomes Professional who possesses extensive knowledge of consumer behavior and trends. In-depth understanding of the Bollywood industry and its dynamics Candidate with proven track record of delivering successful marketing campaigns with measurable results Viacom18 Media Pvt. Ltd. is one of India's fastest-growing entertainment networks and a house of iconic brands that offers multi-platform, multi-generational, and multicultural brand experiences. Viacom18 defines entertainment in India by touching the lives of people through its properties on air, online, on the ground, in cinemas, and merchandise. Its portfolio of 38 channels across general entertainment, movies, sports, youth, music, and kids genres delights consumers across the country with its eclectic mix of programming. JioCinema, Viacom18's OTT platform, is one of India's leading streaming services and most popular destination for live sports. Viacom18 Studios has successfully produced and distributed iconic Hindi films and clutter-breaking regional films for over 13 years in India.
Expected salary:
Location: Mumbai, Maharashtra
Job date: Thu, 30 Nov 2023 23:46:15 GMT
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