Assistant Manager - Performance Marketing

Job title: Assistant Manager - Performance Marketing
Company: Isprava
Job description: About Isprava Isprava is a leader in the luxury holiday home market in India specializing in serving a discerning clientele along two fronts: Design, construction, furnishing, and management of sophisticated luxury homes that celebrate heritage alongside modernity and sustainability. Hospitality Services, Refurbishment, and Rental Management for luxury holiday homes curated from an exclusive list of homeowners. A testament to Isprava's offering is our distinctive client list comprising prominent business and sports personalities and reputed professionals from across the globe like Kris Gopalakrishnan (Co-Founder Infosys), Sunil Gavaskar (Legendary Cricketer), and Farah Khan (Bollywood Filmmaker and Writer) amongst others. Isprava also boasts a diverse group of marquee investors including some of the world's largest family offices like the Godrej and Piramal family office alongside other reputed global professionals. Headquartered in Mumbai, our projects are currently spread across Goa, the Nilgiris, Alibaug, Sri Lanka, and various other locations. Isprava is positioned for significant growth in the next few years and is perfect for entrepreneurial individuals who enjoy a flat, flexible and fast-paced workplace. For more information about us login to www.isprava.com Role And Responsibilities Designation: Assistant Manager - Performance Marketing Location: Mumbai Responsible for Performance Marketing and Acquisition Strategy, including planning and execution across Google and Facebook. Create and implement a digital marketing strategy to drive awareness, traffic, conversions and revenue. Own & deliver on user growth targets. Scale acquisition of high LTV users across app & web while maintaining efficiency on CACs. Set up attribution models, multi-channel tracking and quality. Develop robust performance reporting framework, analytics, and ROI tracking for our mobile app and digital channels to continually optimize and improve our marketing investments. Drive marketing effectiveness through continuous communication testing (A/B), innovation using different platforms and new products/formats, active co-creation and planning. Candidate Qualifications Proven performance marketing experience and working with the creative and content team to get high performing creatives. Well-versed in performance marketing, conversion, and online customer acquisition. Experience with website analytics tools (e.g, Google Analytics 4, Firebase, Google Play Console, SEMrush, WebTrends) Must have a strong grasp of numbers and be comfortable with quantitative analyses and simple statistics. Excellent team player with excellent written and verbal communication skills. Required Skills Performance Marketing Creative Collaboration Analytics Quantitative Analysis Skills: team player,google,facebook,communication testing,communication,creative and content,online customer acquisition,quantitative analyses and simple statistics.,conversion,acquisition strategy,performance marketing,roi tracking,digital marketing,innovation,performance reporting,written and verbal communication,attribution models,website analytics,analytics,multi-channel tracking,numbers analysis,marketing effectiveness
Expected salary:
Location: Mumbai, Maharashtra
Job date: Thu, 30 Nov 2023 23:39:23 GMT
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