AM-Online Marketing Specialist

Job title: AM-Online Marketing Specialist
Company: Genpact
Job description: With a startup spirit and 115,000+ curious and courageous minds, we have the expertise to go deep with the world’s biggest brands—and we have fun doing it. We dream in digital, dare in reality, and reinvent the ways companies work to make an impact far bigger than just our bottom line. We’re harnessing the power of technology and humanity to create meaningful transformation that moves us forward in our pursuit of a world that works better for people. Now, we’re calling upon the thinkers and doers, those with a natural curiosity and a hunger to keep learning, keep growing., People who thrive on fearlessly experimenting, seizing opportunities, and pushing boundaries to turn our vision into reality. And as you help us create a better world, we will help you build your own intellectual firepower.

Welcome to the relentless pursuit of better.

We are inviting applications for the role of AM, Online Marketing Specialist
In this role, you will be responsible for Collaborating with stakeholders to gather Salesforce requirements, analyze, design, develop, test and deliver.

Responsibilities

· Performance of campaigns

· Compile metrics for digital campaigns with a focus on performance on traffic to the landing page, downloads, ads, webinars - weekly across campaigns and quarterly

· Analyze engagement of campaign at the account level and inform / keep track of best performing channels to reach our target.

· Optimize campaigns on regular basis advising on best channel mix to reach campaign goals.

· Identify patterns that might help inform future campaigns strategies.

· Management and development of the promotional calendar

· Support creative asset development for display ads, paid promotions, social content, etc. adhering to brand guidelines including copy development and coordination with creative agency.

· Aid campaign manager in designing mid / long- term promotional calendars mapping out content and different buyer personas.

· Create the tracking codes for all promotions.

· Maintain tracking documents for managing social and paid activities.

· Manage relationship with creative agency.

· Work the cross functional team from content, campaign manager and creative agency to develop ads.

· Webinars

· Support the campaign manager with webinar promotion and analytics.

· Create the ads and promotion calendar for webinar with tracking codes.

· Pull together the metrics behind the outreach in terms of registrations and Q and A.

· Pull together the metrics on the live event and OnDemand in terms of views.

Qualifications we seek in you!
Minimum qualification

· Bachelor’s /Master’s degree in Engineering, MCA, BCA, MBA

· Excellent analytical, organizational, project management and time management skills

· Excellent written, communication and presentation skills

· Have high attention to detail and well organized

· Experience with online platforms, tools and protocols

· Confident in a multicultural, environment

· Strong interpersonal skill

Preferred qualifications

· Analytical and very strong excel skills to turn data into insights

· Adobe Analytics know-how

· Marketing background with good written English

· Experience in creating digital ads, video and static across social media platforms such as LinkedIn, Facebook, YouTube, WhatsApp, e-mail and display

Genpact is an Equal Opportunity Employer and considers applicants for all positions without regard to race, color, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, physical or mental disability or any other characteristic protected by applicable laws. Genpact is committed to creating a dynamic work environment that values diversity and inclusion, respect and integrity, customer focus, and innovation. For more information, visit . Follow us on Twitter, Facebook, LinkedIn, and YouTube.

Furthermore, please do note that Genpact does not charge fees to process job applications and applicants are not required to pay to participate in our hiring process in any other way. Examples of such scams include purchasing a 'starter kit,' paying to apply, or purchasing equipment or training.
Expected salary:
Location: Kolkata, West Bengal
Job date: Thu, 30 Nov 2023 07:12:37 GMT
Apply for the job now!